I lead digital marketing at Sion Medical, an international medical-device manufacturer —
while building AI agents that actually work inside sales, quality, procurement and finance.
I don't just use the tools. I build them.
Site data: first six months after launching the new website · LinkedIn: 500 → 2,260 followers
AI Systems
AI systems I've built
Not experiments — systems running today, inside a regulated medical-device company. Each one built from zero: from scoping the need with the department to deployment in the field.
Flagship
Customer-complaint agent for the QA department
A system I built end-to-end through months of tuning and feedback: an agent that drafts
complaint reports at the level of a QA manager's manual report — one to one. It knows the
product catalog and SKUs, follows the company's quality procedures, and cross-references
recurring complaints across two years to surface patterns.
> complaint_agent --new-report
✓ product identified · SKU verified
✓ QA procedure loaded
✓ recurring pattern found (2025–2026)
→ draft report ready for review
ClaudeQA ProceduresRegulated Industry
Real-time sales agent
A chat interface for field reps: inventory, open orders, quotes and customer data — in real time, straight from the company ERP. Replaced a legacy BI tool.
Priority ERPAPI
Purchase-order automation
Around 70% of purchase orders now flow into the ERP automatically — no manual typing.
NipendoPriority
Cross-department automations
Workflows connecting marketing, finance and supply chain — less manual work, fewer errors.
ClaudeMake
AI workshops for staff & management
Built and delivered hands-on training company-wide, including a dedicated prompt library per department.
ChatGPTGeminiClaude
Meta
This website
Built entirely in a conversation with a coding agent — from design to deployment. The simplest proof of my approach.
Strategy, execution and measurement — from the website to the stadium.
+63%sionmedical.co.il
Website & store — Sion Medical
Scoped, designed, wrote and built a brand website with an online store, end-to-end, on Wix Studio. First six months: +63% sales, +161% sessions, +113% visitors.
Built a hands-on workshop for professional presence on LinkedIn, including profile upgrades and headshots for the whole team.
Career
The road here
2025 — Now
Sion Medical
Digital Marketing & AI Manager
Full ownership of digital marketing and e-commerce for a medical-device manufacturer operating in 60+ countries — and building its internal AI capability.
2023 — 2025
Wave Adv
Social Media Manager
Organic content strategy driving +25% engagement; 200+ content assets; integrated campaigns for clients like The Phoenix Insurance and Baby-Star.
2022 — 2023
Proquart Media
Content Writer
Brand-voice content for a range of clients, with early adoption of AI tools in research and writing workflows.
2021 — 2022
SouthUp
Digital Marketing Intern
Social media for startups, email nurture campaigns and a monthly newsletter for the Negev tech ecosystem.
2020 — 2023
Sapir College
B.A., Digital Marketing & Communication
Toolbox
Claude CodeClaudeChatGPTGeminiMakeWix StudioGoogle AdsGA4Priority ERPNipendoWhatsApp Business
Let's talk.
Looking for someone who deeply understands marketing — and builds the systems himself? I'd love to hear from you.